Bay Paul - Course Logix President
How Search Engines Rank Golf Course Websites
Want To Increase Your Web Presence?
"You can have the most interactive and amazing website, but if no one knows about it, what good is it?"
Whether you are looking to increase Public Play, Tournaments/Outings, and or your Wedding/Banquet business, Search Engine Optimization should be a priority.
Search Engine Optimization can be broken up into 2 components. (1) On-Page Optimization and (2) Off-Page Optimization.
On-Page Optimization is tweaking your website for the search engines. Making sure your web site's copy is consistent with the key phrases you are targeting for search results in Google and other major search engines. Naming your pictures after your target key phrases is also a great technique. Meta Tags and Alt Tags are also important (If you don't know what Meta Tags and Alt Tags are, Google it). Search Engine's use spiders to crawl your site and index your pages, which rely on internal road maps that the naked eye can't see. Making sure your web pages are set up so the spiders can easily read your page is a must.
Off-Page Optimization is exactly what is says. Off-Page Optimization is anything you do outside of your website. Getting inbound links to your web site is where most SEO experts spend their time. The strategy here is to get as many relevant websites to link to your site. The search engines rank you on how popular you are. The more popular you are, the higher ranking you will get in the search engines. The latest change in Google's algorithm is to have more inbound links than outbound links. This means reciprocating links with other websites is now frowned upon in Google's eyes.
Social Bookmarking is the new craze, which is having your customers link to your website from their social media page, i.e. Facebook. You thought your highschool days were over, but the more in-bound links you receive from social media sites, Google and company will definitely upgrade your street cred. Start asking your best customers to imbed links to your course on their social media page.
Google Maps, which are not just maps but local business listings by geographic areas. All the new smart phones applications are harnessing Google Maps as their primary database to show search results for people trying to find local business. Go to http://maps.google.com and create your course's listing if you haven't done so already.
I hope this article helps and if you have more questions about our Website and Email Marketing solutions please call us at 800.599.6310 or click here to schedule a demonstration