Golf Course Consulting

CourseLogix has a combined 50+ years in golf course operation management/consulting.  Below are our golf course consultants bios and their services.

Dean B. Horn (Golf Course Management Consultant)

Dean Horn's 40+ years of golf management experience has earned him an outstanding reputation as an innovator and front-runner within the golf and club industry. With his cutting edge ideas, detailed management style and history of profitability, Horn has proven himself a leader among industry peers.

Horn has served in the following positions from 1983 to the present.

Dean's Consulting Services Offered:

  • Site Audits and Assessments
  • Financial Review
  • Secret Shopper
  • Employee/Management Evaluation
  • Revenue/Price
  • Outsource Solution Assessments
  • Compensation Analysis
  • Market Analysis Report
  • Any other issue of client concern

Dean Horn's Hourly Rate:  $150 hr

More about Dean Horn below:

Current and past affiliations:

  • President of Oakhurst Golf LLC, Clarkston MI 2004 - Present
  • Partner of CourseLogix, 2004-Present
  • Interim General Manager, Orchard Lake CC, 2015 - Present
  • Owner/General Manager, Huntmore Golf Club, 2008 - Present
  • President/Partner of McKay Golf Management, Boca Raton Fl, 2001-2004
  • General Manager/Partner of Ballentrae Golf & Yatch Club, Stuart FL, 2012-2013
  • President/General Manager of Deer Creek Golf lcub, Deerfield Beach FL, 1985-2000
  • President/General Manager of Carolina Club, Margate FL, 1988-2000
  • General Manager/Director of Golf at Boca Woods CC, Boca Raton FL, 1983-1985

Boards, Committees, and Involvement:


  • PGA of America, Class A-9
  • Licensed Real Estate Professional
  • Association of Golf Course Merchandisers
  • National Golf Course Owner's Association
  • United States Golf Association
  • National Golf Foundation

Board of Directors

  • National Golf Course Owners Association, Advisory Board Multi-Course Owners Division 2003-2005
  • National Golf Course Owners Association, Florida Chapter 1998-2003
  • Michigan Amateur - General Chairman 2010
  • South Florida Golf Marketing Council, Florida Chapter 1998-1999
  • Board of Directors, Florida Golf Council 1991-1994
  • PGA Club Relations and Employment Committee 1993-1996

Bay Paul (Golf Course Marketing / POS Consultant)

Bay Paul has combined his marketing success and club management experience and has truly proven himself as a unique player in the Golf Course Industry. Bay is the founder of CourseLogix and TeeWire.  Bay has over 11+ years of experience in resort, public, private golf club management/marketing.

Bay's Consulting Services Offered:

  • Web Development
  • Search Engine Optimization
  • POS / Online Tee Time Consulting
  • Round/Revenue Management
  • Golf course internet marketing
  • Wedding / Banquet marketing
  • Email Marketing
  • Database Management
  • Any other issue of client concern

Bay Paul's Hourly Rate:  $100 hr


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Support Like No Other

At CourseLogix, we pride ourselves with offering our partner golf course & resort properties with the highest level of support.  We understand that the industry demands more out of their internet marketing solution providers.  We stand by this commitment, and WE DO NOT REQUIRE LONG TERM CONTRACTS that force you to stay with us.  If you are not happy, simply tell us and you are not obligated to pay anything.